Where it's at: The Charles Penzone Salons, Columbus, Ohio

Owners: Debra and Charles Penzone

Description: Estheticians will apply make-up and demonstrate how to enhance your features through color and application techniques. This service includes a personalized chart to help you perfect age-appropriate techniques and master color palettes, helping maintain your confidence in application over time.

Price: $60-$72, depending on level of technician.

Length of service: 60 minutes

Who performs it: Licensed estheticians

Products/Tools needed: Youngblood Mineral Cosmetics and appropriate make-up brushes.

How it’s marketed: Through blogging and social media.