Where it's at: Marie's Hair Studio, Malibu, California

Owner: Marie Ferro

Description: This service adds shine and creates warmer tones for the mature client whose hair is graying and losing luster. Adding a warm base color and lowlights also reflects color onto the face.

Price: $110 for base, $150 for lowlights

Length of service: 1 hour

Who performs it: Master colorist

Products/tools needed: Goldwell Triflectives Naturals hair color

How it’s marketed: Through client consultation and word of mouth

Average sold per month: 35