Where it's at: The Fountain Spa in Ramsey, New Jersey

Owner: Rita Knutsen

Description: This smoothing system infuses keratin into the hair cuticle, eliminating up to 95 percent of the frizz and curl from hair, leaving hair soft, shiny and luxurious. Includes complimentary wash and blow dry 72 hours after service.

Price: $350 full service/$125 express service

Length of service: Full keratin treatment takes 3 hours and lasts 3-6 months; keratin express treatment takes 1 hour,
lasts 6-8 weeks.

Who performs it: Trained stylists

Products/tools needed: Flatiron, the treatment itself, blow dryer, clarifying shampoo and conditioner.

How it’s marketed: word of mouth and e-mail blasts

Average sold per month: 15-20, higher in the summer months