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Salon Management

Salon Management

Feeling the Heat

In April 2002, Inez Gray, owner of Habitude in Seattle, was awoken with a phone call informing her that her salon was ablaze. A common cause of salon fires, oil-saturated spa towels combusted after being left warm in the dryer overnight. What was surprising, however, was that the dryer was off when the fire occurred. 

Industry News

Eric Chester Shows Salons How to Create an "On Fire" Culture

Eric Chester knows a thing or two about developing an engaging culture. As the author of the new book, On Fire at Work: How Great Companies Ignite Passion in Their People without Burning Them Out, he frequently studies the companies that top the lists of "Best Places to Work." At the International SalonSpa Business Network conference, which will be held in Amelia Island, Florida, on May 3-5, Chester will share his insights with a group of salon owners who have multiple locations.

Salon Management

Roll Call: Tackling Employee Time-off

Many commissioned salons grant their full-time employees a week or two of paid vacation time each year, but many of today’s stylists want more. “Some of our team members have spouses who are executives and have up to six weeks vacation, others are from foreign countries and want more time off for an extended trip home,” says Karen Gordon, who owns J. Gordon Designs in Chicago with husband Jerry. “As an owner, you want to be benevolent, but it’s a big impact to a small business owner.”

Salon Management

Insuring Your Future

After years of debate, amendments and changes, the Affordable Care Act (ACA) has arrived. Larger salons and spas are witnessing the first tremors of how it will impact their bottom lines.

Marilyn Ihloff of Ihloff Salon and Day Spas in Tulsa, Oklahoma, is one salon owner who studied the forecast and planned ahead. In fact, she launched her salon’s health care coverage a full year before it was required, so she could design a system that’s compliant but also offset additional costs.

So what does the ACA require, exactly?

Salon Management

Owner's Corner: Communicating with Millennials

We realized long ago that our younger employees typically don’t check their emails as often as they check their text messages. Our management team would send out a company-wide email about a new policy, an important event or a new product launch, and half the staff didn’t realize they had an email waiting because they never checked their inbox.

Salon Management

Personal Compass: Vaughn Acord

One of the most sought-after authorities in men’s grooming, Vaughn Acord did not find success by accident. The son of a barber, he gave his first haircut as a teenager in 1976.  After spending time as a successful model in New York, he was cast in a hair campaign for Vidal Sassoon and Trevor Sorbie in Europe, and his passion for haircutting and styling was ignited. 

Our Editors and Contributors

It Ain't Rocket Surgery: 7 Basic Steps to Marketing Success

Odds are, you're great at something.

Marketing, however, may not be your comfort zone. Nearly every day I speak with some of the best hair dressers and salon owners in the world, but they don’t always know how to let the rest of the world know just how good they truly are.

Don’t let marketing scare you, it ain’t rocket surgery!

If you have no marketing plan, follow these 7 simples steps to get yourself moving in the right direction. This isn’t the answer to all your problems, but it can start clearing the path.

Salon Management

Impressions Leverages '50 Shades of Grey' Popularity for Fund-raising Opportunity

Two weeks before its national theater debut, 50 Shades of Grey is sparking both excitement and controversy around the country, resulting in millions of women planning a girls’ night out to their local theater. One salon in Mequon, Wisconsin, predicted the phenomenon and spotted a brilliant marketing and philanthropic opportunity.

Salon Management

Caruh's 'We Love People Like You' Campaign

In designing a client recruitment campaign, Cyndi DeSoto, owner of Caruh Salon Spa in Seattle, Washington, started paying attention to the people with whom her team associated.

“In building a relationship business, I wanted our new guests to be people my team would enjoy spending time with,” DeSoto says. “Who are their friends? Where do they spend their time? Where are they most comfortable? It became clear their circle of influence included people in hospitality, teachers, emerging artists and other caregivers.”

Salon Management

On the Grid: Mapping Out Success

Recently, almost every member of the Nuovo salon group (three salons in the Sarasota, Florida, area with another opening in 2015) attended a Qnity + Aveda training session. The program is set up to make tracking numbers more intuitive to the creative, right-brained stylist.

“It’s a very Apple-esque approach,” says Nuovo co-owner Terry McKee (James Amato is Nuovo’s other co-owner). “It’s very simple, intuitive and creative. It’s numbers for creative people and celebrates small victories.”

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