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Salon Management

Salon Management

Tech Talk

Technology can come in the form of better management tools for salon owners, more efficient means of communicating with a client or the newest social platform for sharing what’s new. This month we ask industry leaders to tell us: “What is the latest technology tool you think will empower salons and why?”

Salon Management

Genuine Mr. Nice Guy

Look up “busy” in the dictionary, and you just may see Eric Fisher’s picture. Between managing his three eponymous salons and a cosmetology school in Wichita, Kansas, traveling the country as a platform artist with Aquage, and coaching salon owners on best customer-service practices, Fisher is a man on the go.

Eric Fisher Salons take pride in delivering a consistent experience for each guest, during each visit. Their marketing strategy is simple: “Appreciate the guests you have and find ways to make their visit even better the next time around.”

Salon Management

Atelier Leverages Management Apps for Improved Salon Communication

With two locations and 50 employees, one of Karie Bennett’s biggest challenges is communicating announcements to her staff.

The owner of Atelier Salon and Studio in San Jose, California, regularly needs to let her staff know about new marketing initiatives, new hires, promotions, policy changes, etc. The salon is open seven days a week, from 8am-9pm on weekdays and 8am-6pm on weekends, with flexible schedules for the staff, featuring double shifts and chair shares—so daily huddles are not an option.

Salon Management

How the Apple Watch is Helping Management at Nuovo Salon Group

Terry McKee is a self-professed techie. A few months before the Apple Watch debuted, McKee, who with James Amato owns Nuovo Salon Group in the Sarasota, Florida, region, gave himself a lecture. “I said, ‘Terry, you’re going to put your instant gratification syndrome on the back burner and be a fast follower on the watch trend instead of an early adopter,’—but I found myself wide awake first thing on the day you could first place an order, and had purchased the Watch by 3:14 a.m.”

Salon Management

The Deskless Salon Shapes the Client Experience

A few years ago, Lavish Salon owner Kristi Brehm took radical action when she eliminated her front desk entirely. The Webster, Texas-based owner found herself frustrated with the lack of interaction between her clients and front desk staff, but didn’t know how to motivate the staff to get out from behind the desk.

After a lot of debate and discussion with her manager, Brehm knew what she had to do—start over. “I wanted more interaction and more intimacy,” she says. “Clients want to see what’s going on.”

Salon Management

Technology on the Horizon--How Will it Impact Your Salon?

In the July 2015, Salon Today is taking a close look at how some of the latest technologies--Apple Watches, selfie stations, and deskless reception areas--are shaping salon business and the client experience. To be prepared for the future though, salon owners should also have their finger on the pulse of developing technologies assessing how they may shape the future.

Salon Management

Bii Natural Salon's SEO Marketing Plan Fuels Growth

Bii Natural Salon in West Dundee, Illinois, ensures their business remains a top-ranked online search result by incorporating an SEO marketing plan into their content strategy. Bii’s beauty blog, updated bi-weekly at a minimum, uses Google Ad Words and Google analytics to review trends and determine what topics to cover, ensuring the salon is regularly the number one returned result when one completes a Google search for beauty services in the area.

Salon Management

Selfie Statistics

Think selfies are a passing fad? Well, consider some of these fun facts about selfies, and you might start thinking about how leveraging this behavior might boost your own beauty business:

Salon Management

Cheeky Strut's Selfie Station Ignites Salon Marketing

Nearly seven years ago, Kaite Lyn Christoffersen launched her sassy little salon concept in Grand Rapids, Michigan. Cheeky Strut is quirky, yet feminine, just the way Christoffersen wants clients to feel when they leave the salon. “Cheeky Strut means you’re a little naughty, but you’re adorable, so you get away with it,” she says.

Salon and Spa Services

2015 Software and Technology Guide

Technology in the salon is no longer only a tool for managing day-to-day activities more smoothly—it is essential to seeing your business succeed and grow. From marketing to inventory, client retention and employee satisfaction, technology is the backbone of thriving salons. This guide introduces you to the latest tools for the professional beauty industry.



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