A solid salon or spa design starts on paper, with a detailed floor plan. Not only is that important for the flow of stylists and client through the service areas, but careful planning in the retail section can have a dramatically positive impact on sales.
George Civello, president of the Novvo Etopa, recently shared some retail design strategies that have proven successful with his salon and spa clients.
Anthony Garubo, owner of Anthony Garubo Salon in Maplewood, NJ, learned the hard way how create a staff that would stay. “Decades ago, I was arrogant, and I had a devastating walk out,” recalls Garubo. “Now, I know I don’t have to be right; I just have to do what is effective.”
I’m constantly approached by salons and booth rental stylists who tell me they need to raise their prices, but they’re simply afraid to. As a stylist or salon owner, why on Earth are you afraid to raise your prices? You are buying the same services your clients are, they know about the cost of living and the value of a high-quality service provider.
Instead of being afraid, be proud of the fact that you’re in a position to provide services that are valuable enough to warrant an increase!
Small shifts in management strategies can have a big impact on a salon’s culture. SALON TODAY is always on the lookout for new tips and best practices from salon owners who have improved their business structures and work environments. Latest on our reading list are a few articles from avedameansbusiness.com that offer methods for motivating staff and streamlining operations.
1. Set systemized benchmarks and offer perks for successful management of multiple locations.
When you’re opening a new salon, finding talent can be tricky especially when targeting a team willing to service all types and textures of hair. We also wanted at least one specialist in each discipline. We will be open seven days a week and our sales and scheduling plan helped us determine we want eight full-time stylists at opening. It’s four months before our opening, time to get started…
As clients start booking their summer holidays, it’s time to start organizing a focus table or merchandising display that spotlights your retail products with sun protection, as well as your sunless tanning services. The Benchmarking Company recently polled 4,500 consumers about their knowledge of sun protection products, as well as their needs and desires.
When problems arise in the salon, your team’s first priority should always be to make things right. Customers don’t need to know the details.
According to John DiJulius, owner of the John Robert’s Spa chain in Cleveland and the founder of the customer service consultancy The DiJulius Group, team members often overshare information when they’re trying to fix a problem, and without intending to, they can damage the salon’s reputation.
Today's job-seekers are looking for employers whose values align with their own. On that same note, employers want to know a prospect will be a valuable addition to the team. This month, we asked several industry leaders, "What's your process for ensuring a new hire will fit with your company culture?"
Michelle Mirizio, owner of Let’s Talk Makeup Salon and Spa in West Palm Beach, Florida, and NovaLash brand ambassador, has one simple question for any salon or spa owner who isn’t offering eyelash extension services: “What are you waiting for?”