Friday, June 11, 2010
How Design Influences Behavior, Part 2
In "How Design Influences Behavior, Part 1," we explored how scent and spatial relationships impacted consumer behavior. Now, we're going to turn our attention to color.
Posted: 1:21:00 PM | BY
Leon Alexander
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Friday, June 11, 2010
How Design Influences Behavior, Part 1
Design surrounds you, it influences your thoughts, and subsequently your behavior. Understanding that relationship between the environment and your mind is important. Your brain is not only hard-wired to interpret certain spatial characteristics in certain ways, but your mind also plays a role in how you make decisions based on those interpretations. All in all, design is a type of "food for thought" where your surroundings impact not only how you perceive that world, but also how you interact within it.
Posted: 9:54:00 AM | BY
Leon Alexander
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Wednesday, March 10, 2010
What Consumers Need
As we exit the current recession, a new experience economy will be centered on one of the most fundamental human motivators: our need for self-esteem.
Posted: 10:14:00 AM | BY
Leon Alexander
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Thursday, January 07, 2010
How Consumers Think: Part 3
Thank you for all your wonderful reader response on the first two blogs in this "How Consumers Think" series. We've covered nueromarketing, mirror neurons, subliminal messaging, rituals and the power of somatic markers. Now, we're turning our attention to branding, selling to the senses and the color psychology.
Posted: 6:15:00 PM | BY
Leon Alexander
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Thursday, December 31, 2009
How Consumers Think: Part 2
Last week's Part 1 post on this topic drew quite an interesting response from readers. This one regarding subliminal messaging, rituals and somatic markers will help further your understanding of what goes on in your clients' minds.
Posted: 10:16:00 AM | BY
Leon Alexander
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Thursday, December 24, 2009
How Consumers Think: Part 1
Have you ever walked into a hotel room, tossed your key card somewhere, and a few seconds later forgotten where you put it? The data just vanishes from the brain's hard drive. Why? Because our brains are simultaneously processing all kinds of information—what city or time zone am I in, how long until my appointment, when is it time to eat? With a limited capacity of our short-term memory, the location of the room card just doesn't make the cut.
Posted: 4:16:00 PM | BY
Leon Alexander
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Wednesday, September 16, 2009
Create the Ultimate Consumer Location
Indicators from various sources show that the economy has reached bottom, and finally is showing signs of incremental growth. While there is never a bad time to work on your business, there's no doubt there's never been a better time to reflect on your vision.
Posted: 3:49:00 PM | BY
Leon Alexander
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Friday, July 31, 2009
The Carrot, the Egg or the Coffee?
The national economic downturn and resulting credit crunch has undoubtedly had an impact on the professional beauty industry. It has affected most salon owners with a decline of their salon business and profits. Other salon owners, who’ve viewed this as an opportunity, have been impacted in a positive way.
Posted: 9:59:21 AM | BY
Leon Alexander
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