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Friday, July 23, 2010 What's Your Brown M&M?
In June, I wrote the following column about how Van Halen's David Lee Roth used to hide a clause about brown M&Ms in his contract to make sure that venue's organizers read and digested the contract's details. Since then, a handful of readers contacted me to share their own brown M&M stories, which makes me want to hear more!
Posted: 8:30:00 PM | BY Stacey Soble
Thursday, July 22, 2010 Cultivating Team Synergy
This past weekend in Raleigh, North Carolina, I had the opportunity to talk to more than 100 salon owners and distributor sales consultants about common challenges that salons face concerning the front desk. After the presentation, I was approached by a salon owner with this question: "Why won't my front desk staff sell retail?" I thought about it a minute and replied, "Do the service providers tell the front desk which products were recommended during the service?" It was like a lightbulb went off in her head. "Well, not that I know of..."
Posted: 11:02:00 AM | BY Ashley Griffin
Tuesday, July 06, 2010 Bye Bye Boomers, Hello Gen Y
If you believe, as we do, that a salon's business strategy has to encompass more than just five-star service to thrive, then join us as we take you to the Sixth Star. Our Group 3 Marketing Sixth Star strategy is simple. It's a customer centric strategy that puts the customer at the heart of every salon. It supports our belief that the marketing landscape is changing in a multitude of directions and is driven by technology and consumer demographics.
Posted: 5:09:00 PM | BY Bart Foreman
Thursday, June 24, 2010 Keeping it Personal with Technology
The personal time and attention you give your clients is what keeps them coming back. You know their likes and dislikes (the more blonde the better!), their triumphs and failures, and even their plans for the weekend. The client-stylist bond is sacrosanct.
Posted: 10:14:00 AM | BY Meg McCall
Friday, June 11, 2010 How Design Influences Behavior, Part 2
In "How Design Influences Behavior, Part 1," we explored how scent and spatial relationships impacted consumer behavior. Now, we're going to turn our attention to color.
Posted: 1:21:00 PM | BY Leon Alexander
Monday, April 26, 2010 How to be an Effective Leader
Being an effective leader is crucial to the success of any business. In the salon industry, it's of paramount importance because of the differing personalities involved and the appearance that many job functions operate independently. But while stylist may have their own clients, nail techs keep their own appointment books and management has its own goals and agendas, each salon position is part of a complex interaction of communication and interdependence that must be understood for a salon to realize its full potential.
Posted: 8:28:00 PM | BY Cheryl Spoor
Thursday, April 08, 2010 10 Ways to Go Green
Operating a green salon or spa not only is good for the environment, but it can be good for your bottom line, because conserving resources and cutting down on waste saves money! Want to make your business an eco-friendly, profitable powerhouse? Here's 10 tips:
Posted: 12:13:00 AM | BY Ana Loiselle
Monday, January 04, 2010 Creating Team Synergy
"Have you met the new front desk girl?" says Stylist #1. "Seriously? Another new person at the front desk? This just means more mistakes in my book," responds Sylist #2. Then Stylist #3 adds, "I don't understand what's so hard about working the front desk!"
Posted: 11:42:00 AM | BY Kristi Valenzuela
Tuesday, December 15, 2009 The Year of Change
2009 will be remembered as the year the rules of business changed. The year began with the economy in the throws of the worst global recession on record. Business leaders were being pummeled by one ugly piece of economic news after another. Unemployment was soaring, financial institutions were crashing, automakers were on life support, and the government was doling out bailout and stimulous money like Halloween candy. Simply put, consumers and businesses alike initiated a lock-down on spending.
Posted: 8:46:00 AM | BY Neil Ducoff
Tuesday, November 10, 2009 Part 3: Designing for a Brand
Have you ever seen a bad Aveda salon? They all speak of beauty. Beautiful interiors, beautiful packaged products, beautiful materials, beautiful graphics. Of course, this identity of beauty is not by chance. It’s their branding that is expressed in everything they do. Aveda inspires and that’s just what they did to Zona Salons & dickermanDesign.
Posted: 4:43:00 PM | BY Donna Dickerman
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Our Bloggers

Alison Shipley is Associate Editor & Production Editor of SALON TODAY magazine.
Ana Loiselle is a specialist in finding new sources of revenue and growth for salons and spas of all sizes. With more than 10 years of experience in new business start-ups and transformations, she has helped numerous businesses flourish through brand development, strategic financial planning and employee training. She's had many roles throughout her career, including product sales representative, educator, management consultant and spa owner. Loiselle's salon was a two-time SALON TODAY 200 honoree.
Ashley Griffin is a front desk customer service and sales trainer for Crystal Focus Coaching. As Ashley pursued her Bachelor of Arts in Social Science, she worked as a Front Desk Coordinator at New Identities Hair Studio of Tampa, Florida. Upon graduation, she bypassed her intended goal of becoming a history teacher, to accept her new responsibilities as salon manager and Crystal Focus coach.
Bart Foreman is President of Group 3 Marketing, a boutique-marketing agency providing database driven, marketing focused solutions to all segments of the beauty industry and specialty retailers. He has served as chair of the CRM Council of the Direct Marketing Association and is a frequent speaker at trade associations.
Cheryl Spoor is committed to raising the bar for salon professionals. She has more than 30 years of experience as an educator and in salon management and ownership, and has spent her entire career developing solutions for the hiring and managing challenges with which all salons are presented. Spoor has developed and is using a hiring and managing tool specifically designed for the salon and spa industry. For more information, go to www.SalonSnapshot.com.
Donna Dickerman holds dual degrees in architecture and interior design which gives her a true holistic approach to design. Her Brooklyn-based design firm, Dickerman Design, specializes in residential and cost-effective retail design. Dickerman agreed to blog about her experience as she helps Zona Salons on the renovation of space for their newest location. For more information about Dickerman Design, call 917-685-4239.
Drew Noreen is a recent graduate of the Kohler Academy in Scottsdale, Arizona, and a member of the 2009 Beacon program. In a letter to other cosmetology students, he shares his day-by-day Beacon experience.
Geno Stampora is a beauty industry consultant, author and motivational speaker. Throughout his career, he has served as a stylist, salon owner, distributor and academy owner. In 2009 he was named to NAHA's Hall of Leaders.
Kristi Valenzuela is the founder of Crystal Focus Salon Coaching; a salon coaching company specializing in teaching “people skills for profitability." Their latest product launched, The Front Desk Doctor Training System, promises to turn receptionists into extremely effective sales professionals by teaching real-life sales systems specifically designed for the salon industry. Go to crystalfocus.com or thefrontdeskdoctor.com or email Kristi at coachkristi@crystalfocus.com
Leon Alexander is president of Eurisko, a comprehensive design, consulting and distribution source servicing the salon and spa industry. He holds a Ph.D. in behavioral psychology.
Meg McCall is the director of marketing for MINDBODY, a developer of online business management software for salons and other wellness-based organizations. McCall holds and MBA and has a love of writing. Her long-term understanding of other wellness industries offers a unique perspective to salon owners. For more information on MINDBODY, visit mindbodyonline.com/salon
Neil Ducoff is the founder and CEO of Strategies, a business training and coaching company specializing in the salon and spa industry. Ducoff’s newest book, No-Compromise Leadership, is published by DC Press and is available at www.amazon.com. For a signed copy, go to www.strategies.com. You can email Neil at neil@strategies.com.
Stacey Soble has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the editor in chief of SALON TODAY.
Steve Gomez is personally responsible for assisting thousands of salon and spa professionals with accelerating growth through business training, specifically targeting increased sales and profits. With a background in marketing and promotions, this Milady trainer is known for his upbeat, detail driven and informative educational format.
Suzanne Bond owns the Perfect 5th salon in Mooresville, North Carolina, which opened in 2006. On August 5 her salon was flooded after a particularly violent thunderstorm. She agreed to share her experiences as she repairs her salon, reassures her staff and reaches out to clients.

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