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Friday, July 23, 2010
What's Your Brown M&M?
In June, I wrote the following column about how Van Halen's David Lee Roth used to hide a clause about brown M&Ms in his contract to make sure that venue's organizers read and digested the contract's details. Since then, a handful of readers contacted me to share their own brown M&M stories, which makes me want to hear more!
Posted: 8:30:00 PM | BY
Stacey Soble
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Thursday, July 22, 2010
Cultivating Team Synergy
This past weekend in Raleigh, North Carolina, I had the opportunity to talk to more than 100 salon owners and distributor sales consultants about common challenges that salons face concerning the front desk. After the presentation, I was approached by a salon owner with this question: "Why won't my front desk staff sell retail?" I thought about it a minute and replied, "Do the service providers tell the front desk which products were recommended during the service?" It was like a lightbulb went off in her head. "Well, not that I know of..."
Posted: 11:02:00 AM | BY
Ashley Griffin
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Tuesday, July 06, 2010
Bye Bye Boomers, Hello Gen Y
If you believe, as we do, that a salon's business strategy has to encompass more than just five-star service to thrive, then join us as we take you to the Sixth Star. Our Group 3 Marketing Sixth Star strategy is simple. It's a customer centric strategy that puts the customer at the heart of every salon. It supports our belief that the marketing landscape is changing in a multitude of directions and is driven by technology and consumer demographics.
Posted: 5:09:00 PM | BY
Bart Foreman
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Thursday, June 24, 2010
Keeping it Personal with Technology
The personal time and attention you give your clients is what keeps them coming back. You know their likes and dislikes (the more blonde the better!), their triumphs and failures, and even their plans for the weekend. The client-stylist bond is sacrosanct.
Posted: 10:14:00 AM | BY
Meg McCall
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Friday, June 11, 2010
How Design Influences Behavior, Part 2
In "How Design Influences Behavior, Part 1," we explored how scent and spatial relationships impacted consumer behavior. Now, we're going to turn our attention to color.
Posted: 1:21:00 PM | BY
Leon Alexander
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Monday, April 26, 2010
How to be an Effective Leader
Being an effective leader is crucial to the success of any business. In the salon industry, it's of paramount importance because of the differing personalities involved and the appearance that many job functions operate independently. But while stylist may have their own clients, nail techs keep their own appointment books and management has its own goals and agendas, each salon position is part of a complex interaction of communication and interdependence that must be understood for a salon to realize its full potential.
Posted: 8:28:00 PM | BY
Cheryl Spoor
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Thursday, April 08, 2010
10 Ways to Go Green
Operating a green salon or spa not only is good for the environment, but it can be good for your bottom line, because conserving resources and cutting down on waste saves money! Want to make your business an eco-friendly, profitable powerhouse? Here's 10 tips:
Posted: 12:13:00 AM | BY
Ana Loiselle
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Monday, January 04, 2010
Creating Team Synergy
"Have you met the new front desk girl?" says Stylist #1. "Seriously? Another new person at the front desk? This just means more mistakes in my book," responds Sylist #2. Then Stylist #3 adds, "I don't understand what's so hard about working the front desk!"
Posted: 11:42:00 AM | BY
Kristi Valenzuela
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Tuesday, December 15, 2009
The Year of Change
2009 will be remembered as the year the rules of business changed. The year began with the economy in the throws of the worst global recession on record. Business leaders were being pummeled by one ugly piece of economic news after another. Unemployment was soaring, financial institutions were crashing, automakers were on life support, and the government was doling out bailout and stimulous money like Halloween candy. Simply put, consumers and businesses alike initiated a lock-down on spending.
Posted: 8:46:00 AM | BY
Neil Ducoff
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Tuesday, November 10, 2009
Part 3: Designing for a Brand
Have you ever seen a bad Aveda salon? They all speak of beauty. Beautiful interiors, beautiful packaged products, beautiful materials, beautiful graphics. Of course, this identity of beauty is not by chance. It’s their branding that is expressed in everything they do. Aveda inspires and that’s just what they did to Zona Salons & dickermanDesign.
Posted: 4:43:00 PM | BY
Donna Dickerman
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