Of course, it goes without saying (doesn’t it?) that before you embark on a sophisticated marketing campaign you must ensure your website is mobile friendly. Not all websites transfer to the tiny screen. Some have too much information per page, others don’t have easy click through opportunities and most take far too long to load. The stats show us that you have just seconds for your website to load before your potential client has moved on to a competitor’s site.
My last piece of advice is that mobile advertising initiatives should always be separate from other campaigns. Google research shows that mobile-only campaigns helped drive an 11.5% increase in mobile click-through rates and a 29% increase in clicks from mobile devices. If you narrow the campaign specifically for mobiles, it means you can craft the ads using language and format appropriate only for that channel. And if you start crafting those campaigns now you could well get in ahead of the competition and benefit from all those clients searching for salons on their mobile devices.