Bonus for the real Facebook marketing nerds
One trick that many Facebook marketers do is play around in the advertising area to see what people are into. This is a bit tedious, but it allows you to test what people who are connected to your page like, or are talking about. Here’s how:
- When logged into your page as an administrator, go to www.facebook.com/ads
- Select ‘Create Ad’.
- Facebook ads are broken into three areas: ad creative, ad targeting and ad bidding. Skip the top part on creatives and go to the targeting area.
- In the ‘Connected to’ section, type in the name of your page. This narrows down the users to only those that ‘like’ your page.
- Start playing around with the categories of interests under broad match to see what other things a lot of your fans are into. For example, select ‘Activities’ and then select ‘Cooking’ to see how many of your fans like ‘Cooking’. If it’s a lot, then maybe you start including some recipes in your updates.
For a more detailed explanation of Facebook Advertising, visit the linkup salon and spa marketing blog. Play around; discover new things; learn about your clients.