Understanding Facebook Metrics

By Valorie Reavis | Updated: 01/26/2012 1:05:00 PM
Linkup Marketing's Valorie Reavis explains the metrics available through Facebook Insights, and shows you how to put them to work for your salon business.
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Performance Tracking for Facebook

By Valorie Reavis | Updated: 11/27/2011 10:52:00 AM
The immense marketing power of Facebook is catching on as increasing numbers of salon owners redirect their time and budget, previously earmarked for offline marketing campaigns or sophisticated websites, to this thriving, pulsating hub of activity. But as with all effective marketing, the more you know about your campaigns, the better placed you are to develop the next. The great news is, it’s easy to monitor and measure the success of your Facebook page. And, it’s free!
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Groupon Success Stories

By Valorie Reavis | Updated: 10/25/2011 10:38:00 PM
While there are still factions in certain, nameless, urban cities that like to brag about how much they spend on fashion accessories, the majority prefer to brag about savvy steals. Lately, more and more of these are being found online with deal sites like Groupon and LivingSocial.com; sites that rely on bragging to incite the viral word-of-mouth that up the number of people coming through your doors.
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Geolocation and Your Business

By Valorie Reavis | Updated: 08/24/2011 12:17:00 PM
If you doubt this is an important trend, perhaps because you think geolocation is a bit too Big Brotherish, just remember that it doesn’t matter what you think, only what your clients are doing.
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