By Valorie Reavis | Updated: 02/07/2014 12:16:00 PM
The advent of digital couponing is changing the way advertisers and consumers engage with one another. Linkup Marketing's Valorie Reavis explores this trend's impact on today's salons.
By Valorie Reavis | Updated: 01/30/2014 10:54:00 AM
With mobile devices overtaking PCs as the preferred platform for opening emails, Linkup Marketing's Valorie Reavis reminds salons to make their digital communications mobile friendly.
By Valorie Reavis | Updated: 08/28/2013 10:57:00 AM
The emergence this week of new video app and online community MixBit proves homespun films are becoming one of the most important ways for a salon to showcase and promote its team and its brand.
By Valorie Reavis | Updated: 06/14/2013 12:36:00 PM
Facebook's decision to add hashtags -- a decision which moves the social media forum to an open network and means any salon can get caught up in a trending topic. Linkup Marketing's Valorie Reavis explains...
By Valorie Reavis | Updated: 05/15/2013 10:48:00 AM
No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts.