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Converting Fans to Clients

By Valorie Reavis | Updated: 05/15/2013 10:48:00 AM
No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts.
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Facebook Pushes Photos With Latest Update

By Lauren Salapatek | Updated: 03/27/2013 10:59:00 AM
Facebook has responded to the passion inspired by Pinterest and Instagram by updating its Newsfeed to both emphasize photographs but also give more control to users. In a move that could bring huge benefit to creative industries such as hairdressing, it’s important to prepare for what these changes may mean for brands, explains salon marketing expert Valorie Reavis.
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How to Handle Negativity on Social Media

By Valorie Reavis | Updated: 03/01/2013 11:02:00 AM
Got a disgruntled client grumbling on Yelp? An irked employee sabotaging your Twitter? Before you react, social media expert Valorie Reavis helps you develop a social PR plan that prevents a hiccup from becoming a nightmare.
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Watertight Ownership Possible With Watermarking

By Valorie Reavis | Updated: 01/21/2013 10:16:00 AM
The recent panic over Instagram’s changes to its privacy and terms of service that appeared to give it the right to sell on users’ photographs, including hair images, reinforces the need to watermark all photos across all social networks, warns social media expert Valorie Reavis, founder of Linkup Marketing.
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How Facebook's New Function Will Drive Your Referrals

By Valorie Reavis | Updated: 01/17/2013 5:09:00 PM
As Facebook announced plans for its new Graph Search function, social media guru Valorie Reavis helps salons prepare to harvest a great new resource for client referrals.
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Ask Yourself, "Who Cares?"

By Valorie Reavis | Updated: 01/15/2013 1:33:00 PM
In the sixth blog in her Facebook Insights series, social media guru Valorie Reavis shows you how to measure who care about what you have to say on Facebook.
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