By Valorie Reavis | Updated: 08/28/2013 10:57:00 AM
The emergence this week of new video app and online community MixBit proves homespun films are becoming one of the most important ways for a salon to showcase and promote its team and its brand.
By Valorie Reavis | Updated: 06/14/2013 12:36:00 PM
Facebook's decision to add hashtags -- a decision which moves the social media forum to an open network and means any salon can get caught up in a trending topic. Linkup Marketing's Valorie Reavis explains...
By Valorie Reavis | Updated: 05/15/2013 10:48:00 AM
No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts.
By Lauren Salapatek | Updated: 03/27/2013 10:59:00 AM
Facebook has responded to the passion inspired by Pinterest and Instagram by updating its Newsfeed to both emphasize photographs but also give more control to users. In a move that could bring huge benefit to creative industries such as hairdressing, it’s important to prepare for what these changes may mean for brands, explains salon marketing expert Valorie Reavis.
By Valorie Reavis | Updated: 03/01/2013 11:02:00 AM
Got a disgruntled client grumbling on Yelp? An irked employee sabotaging your Twitter? Before you react, social media expert Valorie Reavis helps you develop a social PR plan that prevents a hiccup from becoming a nightmare.
By Valorie Reavis | Updated: 01/21/2013 10:16:00 AM
The recent panic over Instagram’s changes to its privacy and terms of service that appeared to give it the right to sell on users’ photographs, including hair images, reinforces the need to watermark all photos across all social networks, warns social media expert Valorie Reavis, founder of Linkup Marketing.