My own stylist, Jennifer Sarchet with Ahshe Day Spa in San Luis Obispo, CA, said the close relationships stylists create with their clients are amazing. "Seeing someone every six to eight weeks makes it a special time, a chance to connect," she says.
Ironically, that reluctance to incorporate technology is almost certainly doing salons, and their clients, more harm than good. U.S. online retail sales totaled $142 billion last year, yet only a fraction of salons actually offer online sales or scheduling. Today's consumers expect to be able to do business over the web.
Meg McCall is the director of marketing for MINDBODY, a developer of online business management software for salons and other wellness-based organizations. McCall holds and MBA and has a love of writing. Her long-term understanding of other wellness industries offers a unique perspective to salon owners. For more information on MINDBODY, visit www.mindbodyonline.com/salon.
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