Leon Alexander


What Consumers Need

By Leon Alexander | Updated: 03/10/2010 10:14:00 AM
As we exit the current recession, a new experience economy will be centered on one of the most fundamental human motivators: our need for self-esteem.
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How Consumers Think: Part 3

By Leon Alexander | Updated: 01/07/2010 6:15:00 PM
Thank you for all your wonderful reader response on the first two blogs in this "How Consumers Think" series. We've covered nueromarketing, mirror neurons, subliminal messaging, rituals and the power of somatic markers. Now, we're turning our attention to branding, selling to the senses and the color psychology.
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How Consumers Think: Part 2

By Leon Alexander | Updated: 12/31/2009 10:16:00 AM
Last week's Part 1 post on this topic drew quite an interesting response from readers. This one regarding subliminal messaging, rituals and somatic markers will help further your understanding of what goes on in your clients' minds.
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How Consumers Think: Part 1

By Leon Alexander | Updated: 12/24/2009 4:16:00 PM
Have you ever walked into a hotel room, tossed your key card somewhere, and a few seconds later forgotten where you put it? The data just vanishes from the brain's hard drive. Why? Because our brains are simultaneously processing all kinds of information—what city or time zone am I in, how long until my appointment, when is it time to eat? With a limited capacity of our short-term memory, the location of the room card just doesn't make the cut.
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Create the Ultimate Consumer Location

By Leon Alexander | Updated: 09/16/2009 3:49:00 PM
Indicators from various sources show that the economy has reached bottom, and finally is showing signs of incremental growth. While there is never a bad time to work on your business, there's no doubt there's never been a better time to reflect on your vision.
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The Carrot, the Egg or the Coffee?

By Leon Alexander | Updated: 07/31/2009 9:59:21 AM
The national economic downturn and resulting credit crunch has undoubtedly had an impact on the professional beauty industry. It has affected most salon owners with a decline of their salon business and profits. Other salon owners, who’ve viewed this as an opportunity, have been impacted in a positive way.
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