Leon Alexander


 

Marketing to Our Minds

By Leon Alexander | Updated: 01/06/2012 12:38:00 PM
Eurisko's Leon Alexander returns to continue our journey into understanding the consumer's mind.
Read more

The Language of Eye Movements: How to Read Others' Thoughts by Their Gestures--Part One

By Leon Alexander | Updated: 08/23/2011 12:12:00 PM
Have you ever wondered what your customers are thinking? The ability to read minds has been a pursuit of mankind for eternity. To date we still cannot read another human’s mind, but we can have a reasonable incite into the implications of customers thoughts by studying some simple rules regarding their body language.
Read more

The Language of Eye Movements: How to Read Others' Thoughts by Their Gestures--Part Two

By Leon Alexander | Updated: 08/23/2011 12:06:00 PM
There are many opportunities in the beauty industry to observe a customer, employee or product representative. Studying their eye movements and dilation of pupils will help you understand how they best receive information.
Read more

Designed for Emotional Buying Behavior

By Leon Alexander | Updated: 04/01/2011 8:02:08 PM
Companies like CVS and Duane Reade have recognized the potential impact beauty products have on their bottom line and are adjusting their strategic plans accordingly by designing their new locations to gain an even greater market share of the hair and skincare market. In essence, they are coming after your salon business--the beauty industry business.
Read more

How Design Influences Behavior, Part 2

By Leon Alexander | Updated: 06/11/2010 1:21:00 PM
In "How Design Influences Behavior, Part 1," we explored how scent and spatial relationships impacted consumer behavior. Now, we're going to turn our attention to color.
Read more

How Design Influences Behavior, Part 1

By Leon Alexander | Updated: 06/11/2010 9:54:00 AM
Design surrounds you, it influences your thoughts, and subsequently your behavior. Understanding that relationship between the environment and your mind is important. Your brain is not only hard-wired to interpret certain spatial characteristics in certain ways, but your mind also plays a role in how you make decisions based on those interpretations. All in all, design is a type of "food for thought" where your surroundings impact not only how you perceive that world, but also how you interact within it.
Read more

 

 
Prev 1 2 3 Next