Leon Alexander

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How Design Influences Behavior, Part 2

By Leon Alexander | Updated: 06/11/2010 1:21:00 PM
In "How Design Influences Behavior, Part 1," we explored how scent and spatial relationships impacted consumer behavior. Now, we're going to turn our attention to color.
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How Design Influences Behavior, Part 1

By Leon Alexander | Updated: 06/11/2010 9:54:00 AM
Design surrounds you, it influences your thoughts, and subsequently your behavior. Understanding that relationship between the environment and your mind is important. Your brain is not only hard-wired to interpret certain spatial characteristics in certain ways, but your mind also plays a role in how you make decisions based on those interpretations. All in all, design is a type of "food for thought" where your surroundings impact not only how you perceive that world, but also how you interact within it.
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What Consumers Need

By Leon Alexander | Updated: 03/10/2010 10:14:00 AM
As we exit the current recession, a new experience economy will be centered on one of the most fundamental human motivators: our need for self-esteem.
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How Consumers Think: Part 3

By Leon Alexander | Updated: 01/07/2010 6:15:00 PM
Thank you for all your wonderful reader response on the first two blogs in this "How Consumers Think" series. We've covered nueromarketing, mirror neurons, subliminal messaging, rituals and the power of somatic markers. Now, we're turning our attention to branding, selling to the senses and the color psychology.
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How Consumers Think: Part 2

By Leon Alexander | Updated: 12/31/2009 10:16:00 AM
Last week's Part 1 post on this topic drew quite an interesting response from readers. This one regarding subliminal messaging, rituals and somatic markers will help further your understanding of what goes on in your clients' minds.
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How Consumers Think: Part 1

By Leon Alexander | Updated: 12/24/2009 4:16:00 PM
Have you ever walked into a hotel room, tossed your key card somewhere, and a few seconds later forgotten where you put it? The data just vanishes from the brain's hard drive. Why? Because our brains are simultaneously processing all kinds of information—what city or time zone am I in, how long until my appointment, when is it time to eat? With a limited capacity of our short-term memory, the location of the room card just doesn't make the cut.
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