By Leon Alexander | Updated: 09/14/2012 1:20:00 PM
In order for salons to compete with serious retailers, blogger Dr. Leon Alexander challenges salon owners to think creatively when it comes to education and to offer business education to service providers, or what he calls thinking to a higher order.
By Leon Alexander | Updated: 08/23/2011 12:12:00 PM
Have you ever wondered what your customers are thinking? The ability to read minds has been a pursuit of mankind for eternity. To date we still cannot read another human’s mind, but we can have a reasonable incite into the implications of customers thoughts by studying some simple rules regarding their body language.
By Leon Alexander | Updated: 08/23/2011 12:06:00 PM
There are many opportunities in the beauty industry to observe a customer, employee or product representative. Studying their eye movements and dilation of pupils will help you understand how they best receive information.
By Leon Alexander | Updated: 04/01/2011 8:02:08 PM
Companies like CVS and Duane Reade have recognized the potential impact beauty products have on their bottom line and are adjusting their strategic plans accordingly by designing their new locations to gain an even greater market share of the hair and skincare market. In essence, they are coming after your salon business--the beauty industry business.
By Leon Alexander | Updated: 06/11/2010 1:21:00 PM
In "How Design Influences Behavior, Part 1," we explored how scent and spatial relationships impacted consumer behavior. Now, we're going to turn our attention to color.