Leon Alexander

Select a category:
Select a category Allan Labos Bart Foreman Karie Bennett Kelly Ehlers Kristi Valenzuela Leon Alexander Neil Ducoff   View All

Sort by:
Publish Date Descending Publish Date Ascending Title Ascending Title Descending Author Ascending Author Descending

The Consumer of the Future

By Leon Alexander | Updated: 04/05/2013 3:18:00 PM
Eurisko's Leon Alexander is back with a blog that gives you a glimpse at the salon and the salon consumer of the future. Learn how you'll soon be educating, entertaining and sharing experiences with your clients....
Read more

Thinking to a Higher Order

By Leon Alexander | Updated: 09/14/2012 1:20:00 PM
In order for salons to compete with serious retailers, blogger Dr. Leon Alexander challenges salon owners to think creatively when it comes to education and to offer business education to service providers, or what he calls thinking to a higher order.
Read more

Marketing to Our Minds

By Leon Alexander | Updated: 01/06/2012 12:38:00 PM
Eurisko's Leon Alexander returns to continue our journey into understanding the consumer's mind.
Read more

The Language of Eye Movements: How to Read Others' Thoughts by Their Gestures--Part One

By Leon Alexander | Updated: 08/23/2011 12:12:00 PM
Have you ever wondered what your customers are thinking? The ability to read minds has been a pursuit of mankind for eternity. To date we still cannot read another human’s mind, but we can have a reasonable incite into the implications of customers thoughts by studying some simple rules regarding their body language.
Read more

The Language of Eye Movements: How to Read Others' Thoughts by Their Gestures--Part Two

By Leon Alexander | Updated: 08/23/2011 12:06:00 PM
There are many opportunities in the beauty industry to observe a customer, employee or product representative. Studying their eye movements and dilation of pupils will help you understand how they best receive information.
Read more

Designed for Emotional Buying Behavior

By Leon Alexander | Updated: 04/01/2011 8:02:08 PM
Companies like CVS and Duane Reade have recognized the potential impact beauty products have on their bottom line and are adjusting their strategic plans accordingly by designing their new locations to gain an even greater market share of the hair and skincare market. In essence, they are coming after your salon business--the beauty industry business.
Read more