Your blog is your heaviest social media presence, what is your goal with the blog and where do your content ideas originate?
The goal with our blog content is mostly to inform and entertain, so basically it’s an online extension of our salon’s personality. We want you to feel like you know us a little bit before you ever walk in the door. I post about hair and beauty news that I think would be interesting and/or somehow relevant to our demographic as well as how-to’s, giving readers something concrete they can take with them when they click out. Sometimes I just post funny beauty related stuff, but only if it makes me actually, literally LOL. Ultimately with blogging, I hope it resonates with people and they’ll book in with us.
Facebook is one really great way to promote your blog and website, what are your other tactics?
Twitter has been pretty great for that. Relative to the rest of Twitter, I have a teeny tiny following but I have a few who will tweet out my blog posts to their thousands of followers, and that always spikes the traffic. I also send out an e-newsletter to subscribers and will link to the blog posts in that. Plus I have a big mouth like most hairdressers, right? So I blab about it to whoever will listen. I have an iPad at my station and I can boot it right up for them on the spot.
What does social media do for your salon?
Social media lets us keep in touch with our clients when they’re between appointments; it keeps us in their face so when the hair gets too long or the color is grown out, we’re top-of-mind. It drives traffic to our website which helps with SEO. One thing Twitter (which I do under my own name with a link to the salon site on my profile) has done is lead me to some amazing opportunities to do guest blogging and paid writing. I’ve also had my work featured in a monthly newsletter that went out to over 12,000 people, so that has all been extremely cool for the salon as far as exposure.
How does your social media affect your SEO? Tell us about your strategy.
We are a very small business and don’t want to pay someone to manage our SEO and keep us on top of Google, so we are strictly DIY. Part of generating that Google juice, as far as anyone knows, is traffic from outside links to your site. So, when I write a blog post, I always put a link to it on Facebook and Twitter. Every hit helps, in my opinion. It’s not the only thing we do for SEO, but it’s an integral part of our strategy.