The ultimate salon goal? Bookings.
Meet Kat Ross, co-owner of Sin 7 Salon, who’s found a new way to harness the power of a digital culture to fill her books. What is Kat's secret? S.E.O. – and no, it's not a newly discovered form of life in space, the term S.E.O. stand for Search Engine Optimization and in this blog post we’ll share a bit more on how she’s using social media and S.E.O. to drive traffic to her salon.
"Our website has been largely responsible for bringing in new guests. We ask each new client how they heard of us, and there are 2 main ways: referrals from other guests, and online searching. Mainly I will chalk our web guest recruiting success up to the personal, conversational tone of everything we put on the site. People seem to really connect with that. "
Using her social media outlets and her cunning internet strategy, Kat has managed to start her own salon and watch it blossom in a short span of 2 years! Located in White Rock, BC,this two-year-old salon is not just young and spunky but also on top of their social media growth. I sat down with co-owner,Kat, and was blown away. Her salon is a great example of a salon professional using their knowledge and skills to market their salon without a large investment.
To start us off Kat, could you tell us a little about Sin 7 Salon?
We (my business partner Courtney Clark and I) were inspired to start the salon after we realized that our perceived lack of career options was really only limited by our imaginations. Like most salon owners, we wanted to create our ideal workplace: a well-managed, fun, energetic place where stylists are truly supported by the house to achieve all they can in their career, and a salon where we could provide the level of high-touch customer service that we feel our guests deserve.
When you look at social media what is your overall goal with your business?
There are actually a couple of overall goals, the first of which is just cultivating and maintaining our “brand”, and making sure we always have a cohesive feel to everything we do with our online presence. The other goal with social media is to keep driving the link traffic back to our website, which in turn keeps us higher on search engines so that people can find us when looking for a salon in our area. Because our website is so friendly and informative and conveys our shop’s personality, when people find it, they usually book with us. That is the ultimate goal – bookings.