The Sizing Guide to Social Media Success

By Kelly Ehlers | 08/18/2014 12:44:00 PM


Wait, HOW big should my cover image be? What about my profile pic? How big are Instagram images? Help!

These are questions I receive during most of my social media trainings – and so I decided to make an easy visual, for all of you!

The Sizing Guide to Social Media Success

Here’s the lowdown, we all know that when it comes to your online brand, imagery is everything…especially in our industry. No matter what you tweet, post or pin, nothing is quite as effective at portraying a brand’s personality as a well-crafted graphic or image.

Our quick-take infographics will walk you through the many different social platforms’ dimension guidelines needed to ensure you’re up-to-date and formatting correctly.

Let’s start today, with Facebook (Don’t worry, we’ll make a post for Twitter and Instagram as well!). Because Facebook is the largest social network, it is important to pay attention to who exactly you are trying to target. What I mean by that is: Do you want to size your image based on how people will see it in your brand’s Facebook timeline or how they will see it in their own newsfeed? This is a very important question to consider when sizing your imagery for Facebook as the two sizes are different.

- A image post on your Facebook page timeline should be uploaded at 504px x 504px to fill the entire space

- To optimize that image in your fan's newsfeed, size your image to 470px x 394px

- To customize the image that appears on a link you share, create your images to be 470px x 246

- Tip: Remember that although you should upload your profile picture as 180 x 180, it will shrink down in size to 160 x 160 on your profile.

Connect With Evoke Brand Strategies:















At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.







Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry.

Having literally grown up in the industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

For more, go to, and follow her blog at


Comments (0) Leave a comment 

e-Mail (required)


characters left