On Your Mark. Get Set. Foursquare!

click image to zoomFoursquare provides you with a free window cling to let clients know to ‘check-in’ at your salon.

5. Now it’s time to get creative! As the new owner of your location, you can use the platform to ‘create specials to reward your customers’. The method is pretty straightforward and the wizard walks you through each step as you create your special. You can have two specials running at a given location. There are seven different options for specials, be sure to experiment and try a few different ones each month.

click image to zoomTry running a different type of special each month – there are 7 options to choose from that range from customer acquisition to customer retention.

Wondering what types of specials to create? Here are some ideas: Discount with purchase, ‘spend $100 and get $10 off’

• Something for free, ‘Enjoy a free deep conditioning treatment with any service’
• Special treatment, ‘check in to receive 20% off any retail purchase today’
• Reward your best customers ‘free blow-out on your fifth check-in’ – think of it like a digital punch card

6. Along with specials, also remember to encourage your fans to leave ‘tips’ and upload photos to your foursquare location. For example, check out all of the great tips for C The Salon in Studio City, CA! Foursquare can in many ways double as a review site.

  click image to zoomC The Salon in Studio City, CA, as a list of great reviews from their clients who utilize foursquare.

7. And finally, the last area to cover is the analytics section. Once your specials are set up you can access a dashboard of analytics that show you how many check-ins you’re getting each day as well as a breakdown of your customer demographics who are utilizing the platform.

Be sure to teach your employees how to recognize and award the specials you have set up. It’s important to make social media part of your weekly salon meetings with your staff so they are educated on what platforms you are running and how to encourage participation.

Remember, foursquare is flexible and you can always make changes in real-time. Keep experimenting to find the solution that works for your salon, to drive business, reward clients and to increase your social buzz!

 As always, feel free to contact me with any questions at: kehlers@evokebrands.com and, be sure to check out our Facebook page at www.Facebook.com/EvokeBrandStrategies.com.

About www.StyleSync.me:

Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.

Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.

About www.EvokeBrands.com:

At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.