By Kelly Ehlers | Updated: 01/10/2013 12:33:00 PM
Throughout the last year and a half, Katey-Bug has reached levels of fame and check off to-do’s on her bucket list that most of us could only dream of.Recently named the Young Talent Pillar Ambassador of Wella's new Hairdressers at Heart initiative, social media has been a huge part of Katey-Bug's rise to success.
By Kelly Ehlers | Updated: 07/16/2012 4:52:00 PM
Search Engine Optimization (S.E.O.) is an online marketing tactic to improve a website's position within a search.Think of it as similar to top of mind awareness for your salon...in today's world Google does much of our thinking for us, so if your salon is at the top of Google's mind, you're at the top of the clients mind as well.
By Kelly Ehlers | Updated: 07/16/2012 10:17:00 AM
Meet Kat Ross, co-owner of Sin 7 Salon, who’s found a new way to harness the power of a digital culture to fill her books. What is Kat's secret? S.E.O. – and no, it's not a newly discovered form of life in space, the term S.E.O. stand for Search Engine Optimization and in this blog post we’ll share a bit more on how she’s using social media and S.E.O. to drive traffic to her salon.
By Kelly Ehlers | Updated: 05/21/2012 11:12:00 AM
Social media expert Kelly Ehlers discusses how Vblogs (social media lingo for "video blogs") take your behind-the-scenes content and digitalize it, personalizing your salon for your customers. It is video content that you create to tell a story about your brand to the masses…and the best part, it’s easy and very cost effective!
By Kelly Ehlers | Updated: 04/24/2012 11:57:00 AM
With over 10 million users on foursquare, this social media platform is a hard one to ignore…In fact, it’s one of my favorite free applications for salon to utilize, acting as a digital loyalty program in today’s mobile-driven society.