Kelly Ehlers


 

IS Your Salon “Pinteresting” Enough?

By Kelly Ehlers | Updated: 09/18/2013 8:00:00 AM
Kelly Ehlers, owner of Evoke Brand Strategies discusses why salons should be using Pinterest and how to correctly do so.
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Social Media: Today’s Brand Builder

By Kelly Ehlers | Updated: 08/02/2013 2:59:00 PM
In today’s socially connected society, you not only have the ability, but the need to manage your reputation both online and in real life. This applies to you if you’re an independent contractor, salon owner, stylist, platform artists – even a beauty school student.
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Playing In The Mobile Web Space

By Kelly Ehlers | Updated: 08/02/2013 2:15:00 PM
I was recently interviewed by Stacey Soble from Salon Today, for their July/August 2013 issue, which focused on ‘going mobile’ – admittedly one of my fave topics! If you missed the article, here is a quick recap of my contributions on how mobile sites are essential for businesses in today’s fast paced digital world.
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Getting Your Salon Started on Facebook the Right Way

By Kelly Ehlers | Updated: 08/02/2013 1:43:00 PM
In today’s socially-connected society, it is still somewhat of a surprise to me that not all salons are utilizing social media to outreach and connect with their clients. If that’s you, it’s OK! After all, you know the saying ‘better late than never,’ right? The same applies to social media, however starting from ‘social’ scratch on Facebook can be intimidating.
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#HashTags on Facebook, Join the Real-Time Conversation

By Kelly Ehlers | Updated: 06/14/2013 11:51:00 AM
There’s no stopping the #hashtags craze. Just this week Facebook confirmed it will officially roll out the categorization tool, allowing users to #hashtag posts and make those hashtags #clickable.
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Decoding Social Media Hashtags

By Kelly Ehlers | Updated: 05/15/2013 9:00:00 AM
#WhatIsAHashtag? That question is one that’s often raised during the social media training sessions I conduct and I thought it was time to break down the typographical symbol that’s making waves in the social media space. The pound sign (or as us social media geeks call it, a hashtag) has big social media ambitions. Formerly known only to us on our telephone keypads, we are now seeing them scroll across our TV tickers, adhered to the backs of sports jerseys and even playing a large role in the breaking news.
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