By Kelly Ehlers | Updated: 08/02/2013 1:43:00 PM
In today’s socially-connected society, it is still somewhat of a surprise to me that not all salons are utilizing social media to outreach and connect with their clients. If that’s you, it’s OK! After all, you know the saying ‘better late than never,’ right? The same applies to social media, however starting from ‘social’ scratch on Facebook can be intimidating.
By Kelly Ehlers | Updated: 06/14/2013 11:51:00 AM
There’s no stopping the #hashtags craze. Just this week Facebook confirmed it will officially roll out the categorization tool, allowing users to #hashtag posts and make those hashtags #clickable.
By Kelly Ehlers | Updated: 05/15/2013 9:00:00 AM
That question is one that’s often raised during the social media training sessions I conduct and I thought it was time to break down the typographical symbol that’s making waves in the social media space. The pound sign (or as us social media geeks call it, a hashtag) has big social media ambitions. Formerly known only to us on our telephone keypads, we are now seeing them scroll across our TV tickers, adhered to the backs of sports jerseys and even playing a large role in the breaking news.
By Kelly Ehlers | Updated: 03/25/2013 9:00:00 AM
From his blog that explores his editorial work, to his professional Facebook page that highlights the day-to-day life of a stylist, to his candid Instagram account (he certainly is a Style Sync #fotohefe!), Nick Shatarah has mastered the social branding side of the biz.
By Kelly Ehlers | Updated: 03/13/2013 5:10:00 PM
It’s true – we took America’s Beauty Show by ‘social’ storm and must admit, it was quite the time! If you weren’t able to be there in person, we made it our business to check out all of the social pit stops along the way! Then, of course, we had to create a “Storify” to pull together all of the fun for you to peruse.
By Kelly Ehlers | Updated: 03/04/2013 9:00:00 AM
Many stylists and salons have had a hard time using Pinterest to the fullest advantage for their salon. Kelly Ehlers talks to Kathryn Hornick of team I.C.A.N. about how she uses Pinterest to grow her personal brand.