Kelly Ehlers

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Social Media For Your Salon: It’s Not A Popularity Contest

By Kelly Ehlers | Updated: 05/04/2012 2:05:00 PM
One of the most common misconceptions surrounding social media for business is that it’s a popularity contest.
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On Your Mark. Get Set. Foursquare!

By Kelly Ehlers | Updated: 04/24/2012 11:57:00 AM
With over 10 million users on foursquare, this social media platform is a hard one to ignore…In fact, it’s one of my favorite free applications for salon to utilize, acting as a digital loyalty program in today’s mobile-driven society.
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Foursquare Helps Redefine Salon Loyalty Programs

By Kelly Ehlers | Updated: 04/13/2012 2:57:00 PM
It’s no secret that acquiring new clients costs far more than retaining existing ones…and with that, it’s time to share some important insight on the social platform that’s redefining traditional loyalty programs within salons. Meet foursquare, the location-based application that’s taking the mobile world by storm.
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Facebook Timeline, Additional Features You Should Know About

By Kelly Ehlers | Updated: 04/04/2012 9:18:00 AM
It’s official! Your Facebook brand page has now made the switch over to the new Timeline format. Hopefully you’ve had a chance to customize your salon page for the transition and are taking advantage of all of enhanced features. But if not, here are a few additional tips and tricks on how you can get the most out of your page to continually engage with your fans.
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Tick Tock, Timeline for Brands Goes Live March 30th

By Kelly Ehlers | Updated: 03/27/2012 11:35:00 PM
True to Facebook’s mission to help people and brands “tell their story” in a visual way, a few weeks ago they announced that brand pages will also be transitioning to the new eye-catching Timeline format. The new Facebook Timeline for brands will go live on March 30th changing the way your fans view and interact with your page.
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Using Pinterest for Your Salon

By Kelly Ehlers | Updated: 03/19/2012 11:37:00 PM
Pinterest, the scrapbooking site that’s suddenly everywhere you turn, is like a gift from social media heaven for the style-conscious, visually driven consumers. It’s a perfect medium for your salon because the average user is all about fashion, beauty, accessories, hair and all things chic.
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