Donna Dickerman

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Part 3: Designing for a Brand

By Donna Dickerman | Updated: 11/10/2009 4:43:00 PM
Have you ever seen a bad Aveda salon? They all speak of beauty. Beautiful interiors, beautiful packaged products, beautiful materials, beautiful graphics. Of course, this identity of beauty is not by chance. It’s their branding that is expressed in everything they do. Aveda inspires and that’s just what they did to Zona Salons & dickermanDesign.
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Zona Part 2: Interior Space Planning

By Donna Dickerman | Updated: 08/19/2009 9:25:00 AM
After receiving the green light for the façade & signage renovation from both the building owner & city hall, Frank & I began another series of discussions on the requirements of the finished space. He cited hard facts: 6 stylists, 3 shampoo chairs, process area, Aveda retail area, etc. From this information, we began a “space plan” that weaved together function and physiognomy relationships of these activities. Often, my questions of the space planning are the same as the client’s, yet the answers are different. Why? Because I use the psychology of space, walls, lighting & color to physically solve the identity of the space.
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Designing for a Brand

By Donna Dickerman | Updated: 08/03/2009 10:08:00 AM
As an architect and interior designer I am constantly aware of my surroundings, so it wasn’t surprising after my first hair cut back in 2002 at Zona Salon in Norwell, Massachusetts, that I would give a candid reply about design on their questionnaire. I simply stated, “Your salon interior does not reflect the quality of your haircut.”
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