Bart Foreman

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The Big Deal About Loyalty

By Bart Foreman | Updated: 02/27/2012 4:03:00 PM
Group 3 Marketing's Bart Foreman dismisses salons' belief about client loyalty and recommend three areas where owners should focus to grow their businesses.
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The Inside Scoop About Client Loyalty

By Bart Foreman | Updated: 10/06/2011 3:37:00 PM
Bart Foreman give readers a rude awakening with the claim, "Your clients are not loyal." Here he shares his thoughts on building a retention program that offers clients real value.
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Mid-Year Beauty Trends to Help You Plan

By Bart Foreman | Updated: 05/20/2011 10:59:30 AM
As I was traveling to the International SalonSpa Business Network in Amelia Island, Florida, this week, I took a moment to identify seven mid-year trends that will continue to impact the beauty industry in the near future. As you begin your planning for the end of 2011 and into 2012, keep these top trends in mind:
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Fill Your Chairs

By Bart Foreman | Updated: 05/02/2011 12:32:00 PM
Those of us who thought the technology revolution would make life easier have certainly been disappointed. Technology, especially as it applies to communications has made life in the fast lane almost unbearable. Thanks to smart phones, Facebook, emails, and the internet, we are wired 24/7. Me time and my time are now OUR TIME. The collective hive rules and we serve the modern guest who is real-time, I want it now, and I want it my way.
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A Blogger's Take on September's Issue

By Bart Foreman | Updated: 10/22/2010 1:32:35 PM
The September issue of SALON TODAY focused on the new beauty shopper. Two articles stood out – A Window into the Consumer Mind, by Rosanne Ullman, and 1:1 The New Beauty Shopper, a special advertising section sponsored by P&G Professional. Window is a fabulous article about designing retail environments to influence buying behavior. Both articles have nuggets of information for salon owners to carefully consider.
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Intergenerational Product Marketing

By Bart Foreman | Updated: 09/14/2010 2:51:25 PM
At the PBA Symposium this summer, Group 3 Marketing created lots of buzz about our intergenerational research that was sponsored by BSG/Cosmoprof and KPSS.
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