Ashley Griffin


How to Merchandise for Retail Success

By Ashley Griffin | Updated: 06/22/2011 10:52:00 AM
A visually pleasing salon will always be more successful than one that is not. You take extra care in ensuring that the lighting is pleasant, the chairs are not only comfortable to sit in, but nice to look at, and that the paint colors on the walls are trendy and hip. Shouldn’t you take just as much time and care in making sure that your retail section represents the same attitude that your salon area does?
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What to Do When You Hired the Wrong Person!

By Ashley Griffin | Updated: 05/26/2011 2:46:23 PM
She’s peppy, fun, she gets along with everyone at first meeting, and she’s smart! Nothing could go wrong with her—or, so you thought! After two months, she’s not as happy as the first couple of weeks of employment. Then, she starts telling everyone how “bored” she gets during the slow times at the desk. She even gets caught up in a few arguments with the stylists. Lately, she’s been booking appointments all wrong!
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Front Desk Retail Knowledge Made Easy

By Ashley Griffin | Updated: 04/11/2011 6:06:03 PM
Do your front desk professionals know enough about all the styling product carried in your salon? Can they name your top 10 retail sellers? If you asked them the benefits and gfeatures of their favorite styling agent, could they give them to you? If you answered 'no' to any of these questions, I have a few ideas for getting your front desk team involved in your salon's product knowledge.
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Front Desk Meetings: Zeroing In for Success

By Ashley Griffin | Updated: 03/15/2011 12:00:57 PM
Are your salon meetings zeroed in on the specific needs of your front desk? To have a top-notch front desk, I believe you need a meeting once a month with just the front desk team to discuss sales, growing the salon, building the providers’ clientele, and customer service.
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How to Hire the Right Person for the Front Desk

By Ashley Griffin | Updated: 02/14/2011 2:43:05 PM
Hiring someone to represent your salon at the front desk can be a daunting task. The front desk professional is the first person your clients see upon entering and last person they see before leaving your salon. Most importantly, they are the person your customers will interact with while booking their salon experience. Should any one of these interactions go wrong, you could lose a client and future business. So, how can you spot who will and who will not work out in this extremely important position? Here are a few hot tips on how to hire for front desk success!
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Revolving Clients

By Ashley Griffin | Updated: 01/03/2011 2:12:33 PM
It’s a New Year and it’s time to put client retention and returns on your list of New Year’s resolutions! Did you know that product purchases increase client retention?
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