Work with your staff. Break your team into small groups and ask them about their favorite product, how they came to use it, how often they sell it and the results they’ve seen. Have the team exercise and perceive how a customer sees, feels, hears, smells – notice their first impressions. Perform role-playing exercises.
Stock the back bar. Remove all back bar products from service providers’ stations and have them clearly display only products they’ll use during the service. Ask them to explain to clients why and when to use them.
In short, treat and value your retail just as you would other aspects of your business and profession: Show you care and your team will engage. Make their sales targets achievable and keep the process fun and simple.
Share responsibility in the same way you share success: Be real, original and authentic. Empower, encourage and commit.
If you are truly dedicated to success and acquire the correct tools for your journey, no one will get in your way.
Allan Labos has more than 30 years of beauty and style experience across the country and in Europe. He began his career under the tutelage of Vidal Sassoon in London and opened and managed Sassoon salons and schools in Los Angeles, San Francisco, Chicago and New York. For the past 25 years he has owned and operated Akari, a 20,000-square-foot business in Portland, Maine. Akari offers hair, nail and spa services and also includes a boutique, fitness center and medical spa.