What's Your Credo?

By Karie Bennett | 01/02/2012 11:32:00 AM


Everyone needs a credo. Otherwise known as a belief or a philosophy. The phrase that pays. Words to live by. The tape that plays in our heads when we need to make a decision. The little angel (or devil) on our shoulder.

I'll share my credo with you. Especially if you're a business owner, because you'll need one, and this one hasn't failed me yet. I suggest you print it out and tape it up on your bathroom mirror, where you will see it every day. Here it is:


Simple, right? I know, but that's the beauty of it. If is does, you'll be proven right. And, if it doesn't, it's a lucky day, and you might want to go buy a lottery ticket.  Seems funny, but if you think about how many people you come into contact with on a daily basis, how many decisions you have to make—both easy and tough—and how many people are affected by what you do, this credo makes sense.

As a business owner, your decisions matter to many people, not just yourself. And, if you're prepared for the less-successful outcome, if you're ready for things to zig when you're planning to zag, or if you ask yourself, "What would the Magic 8-ball say?" you'll have a better chance of being prepared for whatever curveball gets pitched at you

Stay on your toes. Peek around the corner. Plan for A but keep the Plan B loaded, just in case. Never let them see you sweat, or catch you with your pants down. Yep, something's not going to go the way you think it will, but it you had one great idea, you'll probably have another, so act fast, be ready and above all, be flexible.

It's one of the most important qualities a business owner can possess.







Karie Bennett Karie Z. Bennett cut her own bangs on her third birthday, wrote a book when she was eight, and the rest is destined for her memoirs. 2011 marks her 30th year as a hairstylist, and she is celebrating by launching a second career—as a writer. Currently working her way through The Writer’s Studio program at Stanford University, she writes for Salon Today magazine, and is the San Jose Small Business Examiner for examiner.com. Her salons, Atelier Salon Spa and Atelier Studio, in San Jose, CA, have captured a number of industry awards, including the Global Salon Business Award, the SALON TODAY 200 and is a 2010 and 2011 NAHA Master of Business Award nominee. Karie loves working with salon guests, mentoring new salon artists, and being a source of inspiration to anyone, anywhere. Find out more at kariebennett.com and atelieraveda.com.


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Guilderland, NY  |  January, 05, 2012 at 05:49 PM

Nice post. Thanks.