Creativity can be measured by its fluency, flexibility, originality, and elaboration. The most creative minds are those for whom creative thought is fluid. The most creative thinkers are also flexible within their creating – they are willing and able to manipulate their thinking to improve upon that which they are creating. Creative thinkers are able to elaborate on their creation, largely because it is their creation and not one that has been borrowed. When creative thinkers are at the peak of their creative process, they may enter a state of concentration so focused that they are totally absorbed in the activity at hand. They may be in effortless control and at the peak of their abilities. Creativity is usually thought of as divergent thinking – the ability to spin off one’s thinking in many directions. But creative thinking is also convergent, for when someone has created something; his thinking may converge only on ideas and information that pertain to that particular invention.
Inventors such as Thomas Edison took the information they had and regrouped it until something new happened. Creative thinking has novelty, flexibility and originality.
Have you ever seen an advertisement for something new on TV and thought to yourself, “Now, why didn’t I think of that?” The person who thought of the product being advertised is now making millions because he connected ideas that had never been connected. He also solved a problem common to many people, and now many people are buying his product.
The invention of Velcro is a good example. The inventor of Velcro got his idea from a cock-a-bur that stuck on his pants when he walked in the woods. When he looked closely at the cock-a-bur on his pants, he saw that one “side” had lots of points (the cock-a-bur) and the other “side” was made of lots of round loops (the pants material). He also noticed how firmly the cock-a-bur was stuck to his pants. He decided that pointed and looped surfaces could be a good way to join two items. Thus, Velcro was born.
There are not many industries that are as creative as the beauty industry. We have a license to use artistry in creating new hair and color concepts. The balance between art and business is always essential for salons to flourish and be perpetually sustainable. For our industry to move a giant leap forward, we need to add to that formula by using the creative side of ourselves, on our business.Solutions to the world’s problems will never be found in books. They reside in the minds of creative inventive people. So it is very important for all Salon Owners to exercise their creative “muscles.” and think to a higher order.