Education is a companion that no misfortune can depress, no crime can destroy and no enemy can alienate. It chastens vice, it guides virtue, and at once lends grace and government to genius.
The beauty industry has excellent technical education for hairdressers and good business education for salon owners. If we aspire to elevate the beauty industry to compete with serious retailers, marketers and service providers outside the beauty industry, we need to emulate their proven best practices.
What is required is a radical approach to education that is approached from two levels. We need to offer business education to all service providers on sales, finance, marketing and retailing. This will elevate an understanding of how a salon operates and would benefit both hairdressers and salon owners.
Equally, we need be looking at adding a lateral creative thinking element to salon owner’s education. Put simply,“Thinking to a Higher Order.”
THINKING TO A HIGHER ORDER
Higher-order thinking requires us to analyze information and ideas in ways that transform their meaning and implications. This transformation occurs when we combine facts and ideas in order to synthesize, generalize, explain, hypothesize or arrive at some conclusion or interpretation. Manipulating information and ideas through these processes allows us to solve problems and discover new meanings and understandings. When we engage in the construction of knowledge, an element of uncertainty is introduced into the instructional process and makes instructional outcomes not always predictable.
As a child, I remember being shocked to learn that Walt Disney was a person.To me, Disney was a mysterious entity, symbolized by the magical castle that appeared at the start of every film. A cross between fairyland and a faceless corporation.
So it was hard to get my head around the idea that all those films were the brainchild of one man. Not to mention the theme parks. How could a single person be responsible for all of that?
Later on, I discovered that the truth was even stranger. There wasn’t just one Walt Disney. There were three.
Creativity as a total process involves the coordination of three sub-processes: dreamer, realist and critic.
The Dreamer – the visionary who dreamt up ideas for business ventures.
The Realist - the pragmatic producer who made things happen.
The Critic - the eagle-eyed evaluator who refined what the Dreamer and Realist produced.
A dreamer without a realist cannot turn ideas into tangible expressions. A critic and a dreamer without a realist just become stuck in a perpetual conflict. The dreamer and a realist might create things. But they might not achieve a high degree of quality without a critic. The critic helps to evaluate and refine the products of creativity.