"Cowardly Lion" Fatima Sheikh, owner of Rare Salon, with "Dorothy" Ruth Roche, the salon's artistic director. By Friday, November 2, electricity was returning to the dark neighborhoods. Fatima heard that the salon’s block was scheduled to light up that night, so she drove to the salon, and stayed out front till 5 am, when she finally saw the lights go on. “On the one hand I was exhausted, but on the other hand I was excited to get back in business. I went back home and slept for 2 hours then was back at the salon at 7 am to get ready to open. We had a slow start, so we did each other’s hair until the clients started to come in. We started to get phone calls, and pretty soon we were full steam ahead. We’ve even opened extra hours on Sunday and Monday to make it convenient for our clients.”
Fatima says she is connecting with the Small Business Administration and FEMA to get some kind of help to offset the business interruption. Insurance won’t cover this kind of business loss unless there was actual property damage, which, in Rare’s case, didn’t happen. They were lucky, so many salons are still closed due to water damage.
In the meantime, Rare is offering clients who still have power and hot water issues discounted shampoo blowouts, and they are keeping their spirits up. Happy belated Halloween to Rare Salon and their courageous leader, Fatima Sheikh.