Reach: This section is about how far your messages on Facebook are making it in terms of exposure. The larger your reach, the more people have been exposed to your message in either the newsfeed, the ticker or on their friends wall, etc. This section is really vital for understanding how many people your information is reaching. Contrary to popular belief, your updates are not seen by every person that has liked your page, so knowing who your messages are reaching is key to continued success.
Talking About This: This is a relatively new section, which also comes with a public stat on your homepage. You’ve probably seen this by now. This section is all about who has created a story about your page or one of your stories. Why is this important? Because this is the new word of mouth and you should be tracking it.
Over the next few months, we’ll be covering each section in detail to give you some insight into each number, why you should care and what to do about it. Make sure to rate this story and leave your comments and questions below.