Creating a culture becomes the key difference between being a manager of your team versus influencing them as a leader. When defining your culture, include what teams respond well to such as recognition, empowerment to make decisions, contribution to the overall vision and rewards, a communication style to follow for client interaction, etc. Systems and processes will only take you so far. To move your team forward, you need leadership, which comes from building a strong culture.
Connect with Others: Social media enables us to communicate with clients daily, but are you really connecting with them? Are you influencing the outcome of client loyalty or gaining new clients? The art of connecting starts with authenticity, and relating on a personal level. How can you be authentic, especially in social media? Find your voice. Write like you talk. Be true to who you are and clients will sense that you’re real, not just another tweet or another newsletter in their inbox.
Circle of Influence: The essence of leadership is the ability to inspire your team and others to participate and follow you, which is about your influence. The world of fashion is often viewed as an exclusive insider’s club with their own inner circle. One of the key John Maxwell principles of leadership is that “the true measure of leadership is influence - nothing more, nothing less.” Start with creating a circle of influence within your team and community. The first goal is to be followed by your team and clients. A second goal is to expand your inner circle to include others in the industry from brands, beauty professionals, association members, owners, the media, and beyond to share ideas, mentor others, and advance the industry forward. Who inspires you? Make a new connection, and begin creating your inner circle today!
About the Authors: Frank and Crystal Prescuitti are the founders of Pure Beauté, a global coaching and consulting company inspiring excellence with innovative programs in leadership, marketing, and sales for spas, salons, resorts, fashion, beauty and luxury brands. Unique features of the company's services include signature programs for success, and proven leadership principles based on certified training by the world-renowned leadership author and coach, John Maxwell, which includes tailoring John’s principles specifically to the beauty industry. To learn more about Pure Beauté or upcoming events, go to www.facebook.com/PureBeauteInc