There are times when it truly pays to preach to the choir. An in-house newsletter dedicated to your customers, which showcases your services, retail and talent, is the perfect case in mind! So start preaching...
At Akari, we find newsletters to be one of the best ways in which to share new information and excite clients into participating in our future growth. The newsletter is displayed throughout the salon and clients are encouraged to take one with them.
Involve your team in the production of your newsletter and you will be surprised with the talent, themes and ideas they come up with. Here are some reasons as to why you should consider publishing one issue, at least every three months:
· It is one of the most cost-effective ways to impart information to your customers.
This editorial page in the Akari newsletter tempts clients to book sandal season pedicures. · It sets the tone of conversation with customers and opens the dialogue with their service providers.
· Customers are naturally inquisitive and easily ask questions on the subjects they are reading.
· It's an effective way to help launch new services, products, protocols, points programs, etc.
· It supplements your web and social media presence.
· Encourages new and established service providers to write articles. These articles help establish their credibility and provide another venue for referrals, as well as attracting new customers.
· Articles can cover trends, styles, color, services, events and other promos.
· Photo shoots can also play an important role in showcasing your promotions.
· It's a great way to feature your top clients and their interests.
· A newsletter creates a team project that service providers can work on during down time, including participation in a photo shoot.
· It keeps moral up, showcases your team's talents and keeps clients invested.
When contemplating how to start here are some tips...
· Start with quality not quantity. Our first newsletter was a black white single page. We now publish bi-monthly in color and are up to 16 pages and growing.
· Commit to having at least a holiday / winter issue, as well as spring, summer and fall.
· Once you have an established a routine, work on expanding content.
· Topics can include, weddings, men's services, new treatments, staff training and outside education, employee of the month, expansions, new team members and their backgrounds, any team celebrations / successes, etc.