click image to zoomJeff Grissler You can work in a salon that has the best address in town, the most expensive equipment, laid out by the best interior decorator with the most outrageous design. The salon you work for can hire the best marketing company in town to promote the salon and work for the best hair salon staff in the country. All these things are important but this will not guaranty that your customers are happy and that you make them feel important. Many of us loose track on the importance of remembering that customers have felling’s too.
All of us want to feel important on any given day. We remember when someone goes out of their way to make us feel special. It can be a very small gesture. It really doesn’t have to be a material thing but whatever it is we do remember and talk about it and will go out of are way to be around that person or their place of business. People gravitate to those who make them feel special.
There are many things you can do while at work that are simple to remember and easy to put in place. They must start at your front desk and follow through the entire salon.
The easiest thing to do is use your customer’s name. Your receptionist knows the customer is coming in at a certain time. The appointment is on her computer or logged in the book. How nice is that to walk in your salon and be greeted with good morning Mrs. Customer it’ s so nice to see you again and we are looking forward to servicing you today. Wow. Was that hard? No of course not but that’s the first step. The second step is when the shampoo person greats the same customer they use his or her name and say the same thing. This is a sample of an easy way to make someone feel extremely special. Do you do this in your salon today? You have their name use it. You should follow the customer through each step until they end up in your chair to show they are important and that you cant wait to get your hands on them to work your magic.
We all have experienced waiting in line for something. Most times we have gone out of are way to be there at a specific time. We have all experienced sitting in a doctor’s office. Has anyone ever said they are sorry for making you wait? Most of the time you go unnoticed and that your time seems not valuable. Well your customer’s time is valuable. They have work and families like you and I’m sure they have gone out of their way to make their appointment with you on time.