By Kelly Ehlers | Updated: 07/17/2014 6:31:00 PM
Facebook decided to take the laws of friendship and association logic to the social space by adding a new feature that targets users similar to currently existing customers: Lookalike Audiences.
By Kelly Ehlers | Updated: 07/14/2014 2:16:00 PM
Here are ten tips to help your salon create more engaging Facebook posts. You better listen up, this is like the figurative Holy Grail of social media marketing advice to master the head honcho of the web.
By Kelly Ehlers | Updated: 07/07/2014 6:18:00 PM
It’s all about user experience – giving users exactly what they want, when they want it. As an advertiser, it’s our job to do the same! With this new feature hitting an even more exact target, it’s up to us to be as specific as possible in creating ads that are relevant and interesting to that precise audience.
By Kelly Ehlers | Updated: 06/24/2014 9:09:00 AM
You’ve heard me say it before, and I’ll say it again… from Mom and Pop shops to Fortune 500 companies – your business NEEDS to be on Facebook. The mac-daddy of social media has been rolling out some major changes and if you’re a salon with multiple locations, you’re going to want to pay attention to the latest!
By Kelly Ehlers | Updated: 06/18/2014 9:09:00 PM
#Hashtags can play an integral role for brands connecting with audiences. However, it’s important to know and understand the correct use of a hashtag for your business, otherwise things can get #outofcontrol! Here are a few simple #hashtag faux pas to avoid.