By Anne Moratto | Updated: 05/21/2012 6:56:00 PM
At Lobby Day with the Professional Beauty Association (PBA) and an evening event with the Professional Beauty Federation (PBF) I felt pride in our industry and the thrill of participating in the political process.
Part one of two.
By Kelly Ehlers | Updated: 05/21/2012 11:12:00 AM
Social media expert Kelly Ehlers discusses how Vblogs (social media lingo for "video blogs") take your behind-the-scenes content and digitalize it, personalizing your salon for your customers. It is video content that you create to tell a story about your brand to the masses…and the best part, it’s easy and very cost effective!
By Kelly Ehlers | Updated: 04/24/2012 11:57:00 AM
With over 10 million users on foursquare, this social media platform is a hard one to ignore…In fact, it’s one of my favorite free applications for salon to utilize, acting as a digital loyalty program in today’s mobile-driven society.