By Allan Labos | Updated: 05/31/2013 10:15:00 AM
Akari's Allan Labos shows you why a salon newsletter is the most cost-effective way to involve clients in future sales, then offers some tips for getting started.
By Valorie Reavis | Updated: 05/15/2013 10:48:00 AM
No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts.
By Kelly Ehlers | Updated: 05/15/2013 9:00:00 AM
That question is one that’s often raised during the social media training sessions I conduct and I thought it was time to break down the typographical symbol that’s making waves in the social media space. The pound sign (or as us social media geeks call it, a hashtag) has big social media ambitions. Formerly known only to us on our telephone keypads, we are now seeing them scroll across our TV tickers, adhered to the backs of sports jerseys and even playing a large role in the breaking news.
By Stacey Soble | Updated: 05/01/2013 12:58:00 PM
While filming a salon tour of Posh in Kew Gardens, New York, MODERN's Maggie Mulhern let the owners in on a secret -- they won SALON TODAY's 2013 SALONS OF THE YEAR competition.
By Paul Tate | Updated: 04/29/2013 2:44:00 PM
Prospective clients are relying more and more on online reviews when researching and selecting their next salon, so Shortcuts' Paul Tate takes a look at all the review sites.