Your team is your MOST valuable resource, and in order to keep them happy and thriving, it is up to you to help them find their place within the salon.
1) Make a list of your employees and jot down the first couple of things that come to mind when you think of each of them and what you know they are good at.
2) Look for a way to fit those skills and preferences into an area where your salon could use a boost.
3) Speak with each of your team members and ask them if they would like to get more involved. Ask for their ideas and then share with them what you have come up with.
SOCIAL NETWORKING: Many salons have jumped on board the social networking bandwagon, and for those that haven’t, the time is now. After you’ve identified who your social media maven (or mister) is, it is time to lay some ground rules. Social media can help, but it can also hinder your business, depending on your execution.
A few things to keep in mind are: Does your post, tweet or comment pass the “newspaper test”? In other words, if it was on the front page of the newspaper would it cause any embarrassment or backlash? Are you accurately portraying the image you want to create for your salon? Are you engaging and interesting your customers, friends and followers? What value are you adding to your business with these actions?
1) Determine who will lead your social media project, but stay involved and aware.
2) Set clear and measurable goals so that you will know when you are succeeding.
3) Create your accounts on the media you have opted to participate in.
4) Be an active user of that media. If you are going to create it, utilize it.
5) Use your social media to improve your business, try running a special via your social media.
Change is never easy, and improving is even more of a challenge. To take our business and our industry to the next level, it is important that salon owners and managers pay attention to all of the people, programs and opportunities available to them. Before you spend another dollar, take the time to utilize the resources you already have access to, and see the positive impact on your business.
Rachel Jud has spent the last eight years helping salon owners, managers and stylists make the most of retailing opportunities. With experience distributing top brands to both independent and national chain salons, she enjoys identifying small changes salons can make in an effort to increase sales. Rachel currently manages a team of salespeople who provide chain salons with retail and service products as well as strategies to increase their revenues.