We have all heard the saying “work smarter, not harder,” but how many of us are fully utilizing our resources? This is a prime opportunity within the professional beauty industry for salon owners and managers. We have all been guilty of dealing with the person or issue right in front of us and of failing to take the time to strategically plan and execute business building activities. As you continue juggling the responsibilities of owning and operating a salon, I challenge you to set aside a few minutes to consider the following resources, and take some easy steps to begin fully utilizing them:
SALES CONSULTANTS: I know what you are thinking, “I don’t need more products.” Believe it or not I agree with you, mostly. What you don’t need is more products that aren’t going to sell. What you DO need is to be aware of the changes taking place in the beauty industry and of items that will be in demand in the near future. No one is better equipped to share that knowledge with you than your salon sales consultant. Not only do sales consultants preview what is coming from manufacturers months in advance, but they also visit dozens of salons a week. It is absolutely in your best interest to build a solid relationship with your sales consultant and to offer an eager ear for the inside information they have to share.
Additionally, the most successful salons have knowledgeable stylists, and often your sales consultant can connect your salon to the extensive manufacturer education available. These facts combined make your salon sales consultant a valuable addition to your strategic business team.
1) Have a list ready of questions for your sales consultant concerning industry trends and new items that are launching in the next 3-6 months.
2) Ask your sales consultant what their most successful accounts are doing that you are not (i.e. events, exclusive promotions, and social media).
3) Create a 6-12 month education calendar for your salon, remembering to alternate product lines and focuses to keep your staff engaged and interested.
MENTORS: The concept of mentorship has a great reputation in the business world, but is nearly non-existent in the beauty industry. The idea of asking a successful salon owner, essentially your competitor, to share their tricks and ideas with you seems laughable at first thought. However the value of experience is what makes mentorship relationships worth seeking out and developing. Lets be honest, most peoples’ favorite topic is themselves, and who doesn’t like an ear that is eager to hear about what they are doing right? The ideas and knowledge shared through a mentorship relationship are very valuable, and in most cases, free.