Beyond Facebook: Introducing Our Social Media Blogger

By Kelly Ehlers | 03/13/2012 11:15:00 AM


Kelly Ehlers It’s with great excitement that today I’m writing my first ‘official’ blog post for Modern Salon Media! As along-time admirer of the magazine and lover of all things hair and beauty, I’m looking forward to sharing my social and mobile media expertise with all of you.

 I’m entrenched in the salon and beauty industry, working with salon owners, brands, top artists and academies across the country and what I’ve found is that most know they should be engaging on social media…but quite frankly aren’t sure where to start. That’s where my firm, Evoke Brand Strategies, and our education division, come in.

 My intent is for this blog to become your go-to resource for all of the answers. I’ll be posting weekly and writing a monthly column about the most applicable social media platforms and how you can apply those to your salon or brand. I’ll help you comb through the clutter to spark ideas and begin engaging with your customers to grow your business in today’s social society.

 My passion for the industry is unmatched and in fact, part of my DNA. My mother was a salon owner for over 40 years and it’s fair to say I literally ‘grew up’ in the business. From dusting shelves to experimenting with every imaginable style throughout the years, the salon business is close to my heart and I feel very blessed to be part of it.

 I promise to translate that passion and expertise in to relevant information that will make a difference in your business. Stay tuned for great insight – and along the way, feel free to reach out with any questions or comments, I’d love to hear from you.

As always, feel free to contact me at: with any questions or comments.

Connect With Evoke Brand Strategies:

Connect With Style Sync
















Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.

Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.


At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.







Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry.

Having literally grown up in the industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

For more, go to, and follow her blog at


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