I was so excited when my 16-year-old daughter Rachel tried out for and made her high school's diving team. But two weeks after practice started, when she could no longer pull a comb through her hair, I was rethinking that decision. Two-hour, daily practice sessions in a chlorine-saturated pool left her blonde strands tangled, dry, dull, gummy and wee bit green.
The San Luis Obispo High School Dive Team thanks Malibu Welless and the San Luis Obispo Fantastic Sam's for their Malibu Makeovers.
So I made the Malibu Wellness booth a target at my next professional beauty show and struck up a conversation with Trisha Kemp, director of business development. If you aren’t familiar with Malibu Wellness, this company is a leader in the natural salon treatment category and home to Malibu C, a groundbreaking brand of patented formulas blended with freshly activated vitamin crystals. Malibu C effectively draws and removes damaging hard water deposits and environmental impurities that can diminish the health and appearance of both hair and skin.
As I was talking with Trisha, I picked up a box of Swimmer’s Weekly Solution for Rachel, and ended up taking home some Hard Water Weekly Demineralizer and Blondes Weekly Brightener for me to help combat the effects of our house's well water system on my hair.
Then Trisha offered me an opportunity I couldn’t pass up. In her role, she travels to salons and educates stylists on how to conduct the Malibu Makeover and Miracle Repair in-salon treatments. She was in the process of scheduling a training at our local Fantastic Sam’s and invited the entire high school dive team for complimentary services in exchange for them serving as hair models for the class. Since the divers most likely represented the extreme in mineral damage to the hair, it was a good match.
So one evening, directly after a diving competition, eight girls paraded into the Fantastic Sam's in San Luis Obispo, CA, many still damp from the pool. All of them underwent the Malibu Makeover and Miracle Repair treatments, and we were able to conduct some before and after pictures and interviews. All the divers were elated with the results and so grateful to Trisha, not only for the treatments, but for the take-home products she gifted them to help maintain the results.
The wellness treatments are excellent add-on services for any salon. Not only can they help you generate additional revenue on your existing client population, they help your stylists and colorists perform better services since the treatments create a canvas of healthy hair for your best work.
“The quality of your service is so excelled because everything is out of the way that would make color not adhere or a perm not take,” says Kemp. “The client immediately sees the value of the service because they will see the quality of their hair improved and they’ll get longevity out of the service.”
According to Trisha, it’s an easy sell, too. “I just suggest to the client, ‘Let’s do a pre-treatment today, it’ll take care of all the minerals on your hair that will prevent us from getting a successful result with your service.’ They go for it every time.’”