Reuben Carranza, CEO of P&G Professional North America, encourages you to Take Back Your Salon Client!
In an effort to help salons around the country recapture their clients, P&G Salon Professional is launching the tranformational education program at Salon Business Success: A Salon Owner Management Forum at America's Beauty Show on Sunday, March 28.
Tapping into some of the corporation's key research findings, keynote speaker Reuben Carranza, CEO of P&G Salon Professional North America, will lead owners on a journey of discovery in an effort to understand Who are your target customers, What makes them buy; and How can you change your practices to drive salon growth and profitability. Carranza recently gave me a sneak peek at how learning and understanding client behavior can help you design a positive design experience and gain clients for life—listen in to our interview.
Listen In! Reuben Carranza with Stacey Soble As CEO of P&G Salon Professional North America, Reuben Carranza taps into key research findings to show us how understanding consumer behavior can help salons design a positive experience and gain clients for life.
Once Carranza insightfully sets the stage at the ABS class, some of the salon industry's brightest business minds will pick up the rallying cry. One by one, salon and spa owners, including Deborah Schmidt of Mitchell's Salons and Spas in Cincinnati; William George of James Joseph Salons in Boston, Massachusetts; Eva Scrivo of the Eva Scrivo Salon in New York; Frank Gironda of the Frank Gironda Salons and Spas in Naperville, Illinois; and Frank Gambuzza of Visage Salons and Spas in Knoxville, Tennessee, will take the podium and share their best business practices.
Their first-hand ideas will help you transform everyday transactions into memorable experiences, turn brand awareness into consumer excitement, leverage client trust to create authority, and convert your selection of products into an shopping experience that invites exploration.
To round our the three-hour class, I'll lead a fast-paced panel of salon owners, who will address attendees' toughest management challenges. The panel will include the session's speakers, as well as two owners from the 2010 class of the SALON TODAY 200: Ginny Eramo, owner of Interlocks Salon and Day in Boston, Massachusetts, and Jason Hall, co-owner of RED 7 Salon in Chicago, Illinois.
Tickets for the class, which is worth three CE hours, are $50 or $25 for members of America's Beauty Network. For more details or to order tickets, click here or call (800) 883-7808 or (312) 494-3040.
Stacey Soble has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the editor in chief of SALON TODAY.