"What was really exciting about the event is each salon or spa adopted the idea and made it their own," says Berns. "Some created and sold Tshirts and purple ribbons, some held drawings for gift baskets, some sold purple hair extensions, others involved surrounding businesses."
"We really wanted to participate, because this was our 'salon neighbor' just 10 minutes away. It could've happened anywhere. Their staff has been traumatized...you just want to do something positive for them, to try to make things a little better," said Janet D'Amato, owner of Salon Brillare. "Situations like this, make you take a good long look at your life, and realize that you should be grateful for the little things."
To show her appreciation and support, Azana's owner Tami Gemmell visited as many of the salons as possible. "Today was an amazing day of HOPE and UNITY! I am so proud to be a part of this incredible salon community that has wrapped their arms around us all during the most unimaginable of circumstances," said Gemmell. "The women and men of the salon community that I met today are some of the most inspiring people I've met in my life. I wish I could have visited more salons. I simply ran out of time. I will say this... You are ALL welcome at Azana Salon and Spa anytime! I will roll out the red carpet for you any day of the week! You are my extended family, my salon community and for you, I am eternally grateful!
"It was so great to see everyone come together united and embrace this cause," says Jan Seybold. "It brings tears to my eyes every time I talk about it."
Berns, Seybold and the other organizers plan to make the CUT IT OUT day an annual event moving forward. "We care for, encourage, teach and walk alongside of one another even though on any given day we are strong competitors," said Berns. "We had the most fun wearing purple instead of black, working hard all day and selling lots of retail! It is our hope that Azana and its family will be blessed.
HOW CAN YOU HELP? For salons, spas or professionals who are interested, you can contact cutitout.org and designate their your contribution be sent to either the Azana Fund for or for local resources in your area that help victims of domestic abuse.
A LISTING OF BUSINESSES THAT PARTICIPATED
Art of Hair – Brookfield, WI
Carenza color.cutting.experience – Brookfield, WI
Clean Slate – Brookfield, WI
East Coast Hair Designs – Brookfield, WI
Fuga Salons – Brookfield, WI
Imagine Salon – Brookfield, WI