John Paul DeJoria's Motivational Be-Cause Video

By Lauren Salapatek | 02/04/2011 10:39:03 AM

 
The Be-Cause is buzzing loud and clear and industry celebrities everywhere are supporting it. In a short motivational video from John Paul Dejoria, CEO and Founder of John Paul Mitchell Systems, he calls out to current beauty professionals asking them to help future beauty professionals with scholarships by donating $5 to Be-Cause's first charity event. "What makes us more productive and happier is doing something good that affects a lot of people," he says. "The donation can go to a variety of schools, not just Paul Mitchell Schools—it's out there to help our industry." The charity event will take place March 5th at Tela Studios in New York City. For information visit harms-software.com/be/.




 

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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