John Paul DeJoria's Motivational Be-Cause Video

By Lauren Salapatek | 02/04/2011 10:39:03 AM

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The Be-Cause is buzzing loud and clear and industry celebrities everywhere are supporting it. In a short motivational video from John Paul Dejoria, CEO and Founder of John Paul Mitchell Systems, he calls out to current beauty professionals asking them to help future beauty professionals with scholarships by donating $5 to Be-Cause's first charity event. "What makes us more productive and happier is doing something good that affects a lot of people," he says. "The donation can go to a variety of schools, not just Paul Mitchell Schools—it's out there to help our industry." The charity event will take place March 5th at Tela Studios in New York City. For information visit harms-software.com/be/.

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ABOUT THE AUTHOR: Lauren Salapatek

LAUREN SALAPATEK, ASSOCIATE EDITOR FOR MODERN SALON/SALON TODAY/FIRST CHAIR

Since January 2010, Lauren has worked at Modern Salon Media covering salon style, product and beauty trends, business editorial and more for both print and online content.

For MODERN SALON magazine, she compiles the Style Watch, Priority Male, Proview, Ask the Experts, Product Spotlight, Modern Salon Learning and Goods. For MODERNSALON.COM, Lauren handles posting blogs and articles, the Products section, and she frequently writes product reviews.

For SALON TODAY, she generates most of the Check In section: Service Spotlight, Action Graph, Marketing and Products. Lauren also generates content targeted at a student audience for FIRST CHAIR. Check out her blog and photography at: modernsalon.com/blogs/editors/lauren-salapatek.

John Paul DeJoria's Motivational Be-Cause Video

ISBN Conference Tackles the Tough Issues

Stacey Soble with Myra Irizarry

Converting Fans to Clients

ISBN Conference Tackles the Tough Issues

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