By Lauren Salapatek | Updated: 03/05/2012 7:13:00 PM
It’s been a busy and successful three days at America’s Beauty Show in Chicago. MODERN SALON Editors have been in full force going around the show floor learning about the newest products, hottest trends and capturing all of the excitement in our blogs, articles and videos. Read about the demos at MODERN SALON's booth, CND's Shellac Couture Runway Show and the Texture Pavilion.
By Lauren Salapatek | Updated: 03/05/2012 1:59:00 PM
Day two of America's Beauty Show was all about the Runway presentations. MODERN caught presentations by Mark Hayes and the Sassoon Creative Team, Beth Minardi and Goldwell's FasciNATURE collection. Miss Universe even made an appearance at the MODERN booth! Check out the photos and read the story.
By Lauren Salapatek | Updated: 03/03/2012 4:57:00 PM
The clock struck 11 a.m. today, and thousands of beauty professionals "stormed the gates" of America's Beauty Show hurrying towards their favorite products and educators teaching on the show floor. Read about the highlights from the day, the Texture Pavilion AND Cosmetologist Chicago's BeautyBASH.