click image to zoom This Labor Day weekend might find some procrastinating salon owners laboring over their SALON TODAY 200 applications. The deadline for the 18th annual competition which celebrates salon growth and best practices is August 31st, 2014.
We launched the SALON TODAY 200 nearly two decades ago for a number of reasons. First, we wanted to start a forum where salon owners could share best businesses practices. We also wanted to start benchmarking some of the most important indicators of salon success so salons of all sizes would have something to measure themselves against. And, while other competitions celebrated the great artistry in our industry, we wanted to celebrate our industry's best business minds.
CLICK HERE to either enter the online application system or download a copy that can be mailed in.
We realize that our application is a more challenging to fill out than most, but owners that take us up on it tell us it's worth it in the end. Most find it a valuable comparison tool, analyzing where they were planning to be this year versus where they actually are and what they need to do to get to where they want to be next year.
Nevertheless, I get quite a few calls and emails this year grumbling about the process of filling out the application. Typically my response it, "If the process was easier, would the reward be worth it?" Every owner who has ever won in the past has always told me very enthusiastically, 'No!'
That being said, every year we hear from owners who have life challenges, such as a flood in the salon, a death in the family, a walkout, who need a little extra time with the application, and Joyce and I are always happy to give them an extension of a few days up to a week. If you need a bit more time, please contact Joyce at email@example.com.
And, remember, after Labor Day, the hard work will be on us!
Here's a few of my quick tips for putting together a great app:
If you've got the numbers, go for growth. If you've got at least 10% growth in gross annual sales in 2013 over 2012 you should definitely enter the Growth category. We select 100 honorees in Growth, then 10 honorees in the other 10 business practice categories so your chances are better if you enter the Growth category. Now, 10% isn't a guaranteed win, it all depends on how many people enter each year and how the overall economy is doing. Sometimes our lowest percentage for growth is 12 to 13%, sometimes it's 2% -- but I'd always enter if I have at least 10%. Also, this honorees in this category are strictly selected by the numbers, so while we need you to write an essay, the quality of your essay doesn't factor into your selection.