Heather Coughlin, Director of Education for Amika, was prepping for a big party in NYC when I stopped in for a quick preview of their new products and tools.
"We are so excited to launch these items to our community," said Heather. "We are celebrating new innovation. We have new innovation in our blow dryer, flat iron and a very special interchangeable barrel curling iron. We also have new products featuring Oblithica which is used also as a treatment and is a key ingredient in our new shampoo, dry shampoo and spray."
In this video interview, Heather goes more in depth on the 6 launches: the 5P Titanium Interchangeable Barrel Curler, Digital Titanium Glide Styler, Power Cloud Repair and Smooth Dryer, Oblithica Perk Up Dry Shampoo, Oblithica Blow Up Spray and Oblithica Color pHerfection Shampoo. The 200 members of the press along with top stylists and salon owners were treated to styling treatments as well as samples of the line. Everyone walked away LOVING AMIKA.