Finding What You Are Not Looking For
Whenever we attempt something and fail, we end up doing something else. As simplistic as that statement may seem, it is the first principle of creative accident. It is not luck, but creative instinct to the highest order. Alexander Fleming was not the first physician to notice mold that formed on an exposed culture while studying deadly bacteria. A less gifted physician would have trashed this seemingly irrelevant event. This observation led to penicillin, which saved millions of lives.
Genius is analogous to biological evolution in that it requires the unpredictable generation of a rich diversity of alternatives and conjectures. We are in a very creative industry; creativity should not be the exclusive domain of the service provider. We have to be creative in all aspects of marketing, design and technology to position our industry at the forefront of consumer aspirations.
The world of the future will demand capacities that, until now have been mere options. We live in a time of vast changes that include accelerating globalization, mounting quantities of information, the growing hegemony of science and technology, and a clash of civilizations. Those changes call for a new way of thinking creatively in schools, businesses and professions.
Each of us has the power and capacity to think more creatively. When you look at a caterpillar, what do you see? A caterpillar! Someday this will be a beautiful butterfly. Look at it carefully and see if you see anything that proves this will be so. There is nothing in you on the outside that shows others what you can become. You cannot see what is going on inside the caterpillar, and others cannot see what is going on inside your heart and mind.
Creative geniuses are geniuses because they know "how" to think instead of "what to think.”